Picture Perfect [4]

Primrose Hill

The Screen-Typer

Typewriters are often featured in the artwork used by film and television production companies to promote themselves, which makes sense given it is after all a natural connection: What better than a typewriter to represent screenwriters and their artistic efforts?

These animated corporate logos using a typewriter are usually run within the opening frames of a film that you’re about to watch, or during the fleeting final seconds of a television program that has just ended. And more often than not the typewriters are not literal images of a specific model, but rather a creative embodiment of a non-specific model.

Two of my more favorite typewriter adaptations are those used by Primrose Hill Productions and K/O Paper Products. The Primrose version, a skeleton clacking away at a tombstone-like machine confers the loneliness of the writing process, while K/O’s take pushes a different theme, the transfiguration of a standard typewriter by a four-handed keyboard to represent the power of collaboration in writing.

Four-handed Underwood

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